Explainer Video Pricing An "explainer video" is a brief video that provides an introduction to or a overview of a subject. An explainer movie is a short animated video that focuses on describing a business idea in a simple, engaging and persuasive way, by utilizing a clear and concise speech; attractive and attractive visuals that quickly grab the viewer's interest. It is both informational and educational, generally it explains what the business offers, how it can assist the consumers with their difficulty and why that product/service is the best option on the industry. Characteristics What makes these videos distinct from any other marketing video? Check out their main characteristics! - Short: explainer videos are short and very straightforward (no longer than 90 seconds on average). - Simple: they pass a simple and clear message by obeying the classical narrative construction of "what", "how" and "why". - Determined by the target audience and their problems: these types of videos are made to meet with the target audience's needs, in order to make them feel recognized with the company's proposal. - High quality: to get the best marketing outcomes, these videos have to have the best quality in order to make the business stick out from the competition. - Animated characters: explainer videos normally use animated characters to give an enjoyable touch which creates a solid connection with the target market. - Branding colors: they generally utilize the appearance & feel of their brand's identity in order to spawn strong brand recognition. - Music: explainer videos have sound and music effects which set the mood to tell a specific story and help to increase participation. - Professional voice-over: All these videos are also featured with a professional voiceover artist that show what is being displayed on screen. Benefits Of A Explainer Video Now that we understand what an explainer movie is and what their main features are, the question is: how can it help you market your business? We've compiled 4 excellent benefits they have for improving your advertising strategy. Check them out! 1: Explain your business idea in just a matter of moments - Explainer videos are excellent to spell out your business idea in just a few seconds, they function perfectly to immediately grab your audience's attention. By placing an explainer video above the fold on your homepage, you can increase the average visit time by 2 minutes! 2: Boost your online visibility - Hence, if you make your visitors stay longer on your own page, it's widely appreciated by Google (or some other search engine), considering it as of curiosity and will rank it higher. Additionally, video content provides you the opportunity to be on YouTube, the 2nd largest engine as well as the 3rd largest social networking site on the internet. 3: Increase conversions - Explainer videos are very catchy, appealing and persuasive, and they encourage people to continue watching. Individuals can understand what you do in a fast, simple, informative and enjoyable manner. This is very important to begin growing your conversion rates. Only for you to get an idea, an explainer video may increase conversions by 20 percent on average! 4. Build brand awareness - If you apply the colors of your brand to the landscape and background of your movie, the viewers will know that your organization is the one behind this proposition. Furthermore, if you personalize the characters of this video according to your target audience's personality, look, age, etc. you will create a strong emotional bond together. All of this really helps a lot to build brand awareness and drive trust towards your company. So, if you consider the principal features of these videos, you can see that they can help you through each phase of the sales funnel: consciousness, consideration and conclusion. Everything depends on the message that you want to transmit and what sort of "action" you wish to generate from your intended audience. Don't miss the chance to utilize such a great cost-effective marketing tool! App Explainer Video
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May 2018
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